For employers with calendar year plans, it is time to start preparing for annual enrollment. Properly designed, positioned, and communicated group benefit packages are one of the best tools in your arsenal to attract the right talent, enhance employee engagement, and retain your most valuable employees. As you head into this year’s annual open enrollment, consider the strategic value of your employee communications to maximize the return on your benefits investment.
You have been analyzing your workforce, studying usage and costs, and probably surveying your employees regarding their benefits preferences, so that you and your broker can compile the best benefits package your budget will allow. The next step is to put your marketing skills to work so that employees and their families make the best benefit choices during annual enrollment. Build your communications plan by:
The annual open enrollment communications opportunity is important in many ways — you can influence how employees see benefits or cost changes, motivate employees to change their health or savings habits, and let employees know that management is listening, considering their feedback valuable, and responding to their needs.
Let the experts at Vita create a seamless benefits communication strategy for your company's annual Open Enrollment. Email us at firstname.lastname@example.org.