The Vita Blog March 2019

With the labor market is tighter than ever, HR professionals and those tasked with hiring need to be ready to attract potential workers from competitors.

According to Fast Company, organizations focused on hiring recent grads should be prepared to discuss strategies for work flexibility, collaboration, professional development, how success is measured, and opportunities for giving back. Shifting one's mindset from focusing on the challenges the tight market creates to instead emphasizing the opportunities it provides to attract the right talent can help organizations make needed innovations to their hiring practices and company culture.

With full employment, staffing agencies have to get creative as the pool of qualified talent is limited. Add in changing visa and immigration laws and the pool shrinks even smaller. Companies seeking talent are frustrated, and staffing agencies are working harder to appeal to the remaining talent. Workforce magazine highlights one solution: investing in training programs. Helping candidates upskill can help fill hard-to-staff roles with the same pool. Called a “build-your-own-talent” approach, organizations can focus training on skills that are harder to source with a promise of commitment to working for the employer for a set amount of time.

This helps explain why recruiting is a growing focus for the C-suite, according to HR Dive. For HR, this means ensuring everything from a positive, proactive hiring experience to showcasing a company as an employer of choice in recruitment, and also shifting strategies toward “total talent acquisition,” which means considering full-time employees as well as flexible, contingent, and project-based workers.

Shifting hiring and recruiting strategies will continue to be hallmarks of the tight labor market, so finding ways to attract, train, or retain talent will be what makes the difference for many employers.

When Vita was founded in 1979, our mission was simple: provide our clients with a level of knowledge and service unsurpassed in the employee benefits industry. This year, we celebrate 40 years of not only making our mission a reality, but also helping to make the lives of our clients and their employees easier, healthier, and richer through thoughtful and diverse benefits programs.

Today, we help thousands of employers grow their businesses and cultures their own way. With our new brand identity, we hope to inspire continued growth, a more human approach, and a celebration of life. 

Growing with You 

Our namesake is Latin for “life.” Our new leaf design represents Vita’s growth over time and into the future, as well as how we influence the growth and lives of our clients and their employees.  

We’ve warmed up our Vita blues with some coral, teal, and tan tones, because who said insurance and finance brands need to feel cold?  

Going Forward 

Ultimately, the foundation of Vita’s brand is not the logo or colors that are on our business cards and website. Rather, it’s our passion for partnering with you, our clients, to create benefits programs that delight your employees, make work easier for you, and strengthen your culture. 

We have many more exciting updates coming soon and we can’t wait to share them with you.